Zoe Jordan’s inspiration for her AW12 collection came from Andalucia, the region of the designer’s birth. The architecture of her home is reflected in the russets and rusts of the colour palette.
“I design for a woman who is a boy’s best friend and a girl’s confidante. She’s respected by men and women. It’s throw-on and about having a natural confidence,” said Zoe Jordan backstage to Vogue.
Cosy meets sleek and sporty; lace twinned with wool, with chunky knits were thrown over elegant day dresses. The collection has young shapes in mind, with tulip coats and skirts. Wide brim hats over dishevelled plaited hair pulled the theme back to Southern Spain.
I was so impressed with the luxe fabrics and total wearability of the pieces. Expect to see a new shape of coat on the high street very soon.
Highlight: Flat-front tulip wool coats.
WHERE: London Fashion Week at Somerset House // WHO: Holly Valance and Jameela Jamil on F:Row, Poppy Delevigne on catwalk // WHAT: Guests drank Vita Coco coconut water
Images by Jennifer Kettle @ WGSN for OhDearism