Style: 2012 – A Year in Fashion

2012 has been quite a year for the team at OhDearism, I got married and moved to Australia, Rosie quit her job and went to South America with her lovely boyfriend, Damien started up his own company Social Chic and Nadia has been working away starting a career in social media. As we all look forward to 2013 being freaking awesome, I thought I’d glance back on all my favourite moments in fashion in 2012.

The year of the Man

J W Anderson S/S13

J W Anderson S/S13

June 2012 saw London’s very first menswear fashion week, London Collections, which showcased some of our best Menswear design talents including Christopher Kane, Jonathan Saunders, Richard Nicoll, James Long and Christopher Shannon. While womenswear has long been the more trend-led and fast-paced industry, menswear seems to be waking up to new opportunities, with savvy brands catering to the new breed of international fashion and luxury loving men who are willing to spend every bit as much as their female contemporaries. In fact a recent study mentioned in Monocle this year suggests that the men’s market is outperforming the women’s in all categories of the industry.

New Legacies Began

Dior - Raf Simons A/W12

Dior – A/W12 Couture Collection

Several seasons after the humiliating exit of John Galliano, Dior finally filled his position with Belgian designer Raf Simons, who thrilled with his lauded first show in July. Simons successfully fused his typical architectural style with Dior’s traditional femininity, showing off his designs in five rooms filled with fresh blooms, neatly symbolising the fresh start he brought to the brand. Meanwhile Yves Saint Laurent’s creative director Stefano Pilati left the brand in March to be replaced by Hedi Slimane who immediately brought controversy by getting into spats with several well-known journalists including New York Times’ Cathy Horyn, who was banned from his first show. Slimane also exercised a branding refresh, changing the name of the label to Saint Laurent Paris and opting for a retro logo.

The interns fought back

I’m really in two minds about fashion internships – having done SEVERAL myself I know they can be an amazing opportunity to get started in a tough industry, however it has to be admitted that they can often be a thankless pursuit. Certain magazines and companies have a never-ending revolving door of interns, on which they completely rely in order to function and yet very few of these people ever gain any paid employment at the end of it. That’s why I, and many in the fashion industry, were shocked/amused/appalled to find that former Harper’s Bazaar Head Accessories Intern Diana Wang was suing Hearst Corporation for damages, claiming her internship was in fact unpaid labour. In July 2012 a judge ruled that 3000 other interns could join her in a class action against the company. We’ll have to wait and see what the outcome of this case is but it might just have the potential to completely shake up the way the fashion industry uses internships, which would be no bad thing!

Burberry won fashion

While the luxury goods market as a whole laughed in the face of austerity, Burberry in particular forged ahead as a leading light of British fashion thanks to the creative genius of Christopher Bailey, some clever recruiting of bright young things as brand ambassadors (Clara Delevinge, Eddie Redmayne and Romeo Beckham to name a few) and snappy social media campaigns. The brand not only managed to stay the most-followed fashion brand on Twitter but also made over $1b in first half 2012, up 8% on the same period in 2011. Particular high points included the opening of the high-tech flagship, 121 Regents Street and Burberry World Live, a 360 immersive experience, to celebrate the brand’s new store in Taipei. This also exemplifies how brands moved east in 2012, looking to capitalise on the growing demand for luxury goods in Asia.

Gossip Girl Ended


Blair in Elie Saab S/S12 Couture

The show that gave us a tantalising glimpse into the lives of Manhattan’s elites ended at the close of the year and with it we said goodbye to the stylings of Costume Designer supreme Eric Daman. We ended with one of my favourite fashion moments of the series so far as Blair finally married Chuck in a stunning Elie Saab gown from the S/S12 Couture Collection – a fitting end to this queen bee’s style reign.

I can’t wait to see what the coming year will bring us! Thanks for reading everyone and remember, if you’re lucky enough to have a dream, keep striving towards it in 2013!


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