Topshop today unveiled their debut bridal collection in collaboration with London design talent, Richard Nicoll. The Australian born, London based designer told British Vogue, “I liked the idea of making a modern affordable alternative to meringue culture. The dresses are marketed as bridal but would equally be suitable as bridesmaid or cocktail dresses.”
The collection features seven simple limited edition bridal dresses, with only 50 of each colour option being made. Clearly Topshop saw a gap in the bridal market for low key, trend led dresses to suit their young customer base. Although the wedding market is typically focused on high-end, heavily detailed dresses, these sleek designs would be perfect for a young couple having a low key ceremony, possibly a beach wedding abroad.
With many people balking at the expense of traditional weddings, I am very interested to see if young couples turning away from all the pomp of a traditional wedding will be a trend we will be seeing in the future. I know from planning my own wedding that things start to spiral bigger and bigger without you realising and I’m not sure that these dresses are what I would choose for the most important day of my life. I love the idea of having them as bridesmaids dresses though, which I feel will probably be how they end up being used.
The collection will launch on Topshop.com and in London’s Oxford Circus, Selfridges and Brompton Road stores on June 15