Last night I attended the launch event for the new collaboration between Fashion Foie Gras and Coach, who have released a tote bag together. This is the latest in a new trend for brands to get a blogger on board, for example Susie Bubble working on Topshop Edited or Bip Ling as the face as Forever 21. I was very intrigued to see the new bag and soon realised the benefits of collaborating with a blogger – loads of free press! The party was packed with the biggest names on the London blogger scene, who had all turned out to support Emily, a.k.a. Fashion Foie Gras.
The recently opened New Bond Street site is Coach’s second UK store (there is one in Westfield London) and if the location and size is anything to go by, this marks the brand’s intention to break the UK market and become as big as they are in the states, where Coach is a household name. The fabulous party, with the IT girl DJ (Mademoiselle Robot) and non-stop champagne and cocktails, certainly showed they mean to make an impression.
As I tried to edge my way around the packed room, I ran into my fellow blogger Jai’me who writes Boy Meets Fashion, he introduced me to the lovely Emily who could barely contain her excitement at having a bag named after her. “It’s so overwhelming, if I think about it I might cry.” She giggled before being whisked away by the many people who wanted to congratulate her.
The bag itself is an oversized tote and is bigger than I expected. Perfect for lugging around all your blogger essentials or for an overnight trip, it features loads of handy compartments for holding all your different things. There is even a padded front pocket to hold your SLR, which I clearly need as I constantly bash mine about.
The only thing to do next was to check out the free photo both as well as sample the delicious baked treats including mini pecan pies!