The fashion set has been all abuzz this week with the news that Mary Katrantzou is designing a range of dresses for Topshop. The news was leaked after a Grazia journalist tweeted a photo of one of the samples from the Topshop press day (no pictures were allowed, naughty) and it spread across the internet like a very fashionable wildfire, after it was picked up by everyone from Susie Bubble to Elle.
Mary Katrantzou has been one of London Fashion Week’s most successful new designers since winning the Topshop sponsored NEWGEN award in 2009. Her distinctive baroque prints and figure-flattering structured full skirts have proved extremely popular among the fashion press and with celebrities, who are loving the fact that Katrantzou understands what women want to wear and what actually looks good on them.
Although most high-street brands prefer to collaborate with more established designers (H&M/Versace ect) to ensure maximum exposure and to guarantee a large customer base, Topshop have taken a risk by choosing a newer designer. Although some might argue that it is too soon for Katrantzou to do such a commercial project, from the massive press coverage the collab has received – and before the designs have even been finalised – it seems like this is one risk that is going to seriously pay off. With prices starting at £350, and having seen the samples myself, I’m already saving for when the line of 14 pieces comes out in February.